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Care Bears
Role
Lead Designer · Packaging Design · Hardlines Design · Softlines Design · Licensed Submission Process · Manufacturing Oversight · Prompt Engineering
Designed at Modern Gourmet Foods using licensed brand assets.
As the lead graphic designer on the Care Bears IP at Modern Gourmet Foods, I developed playful and collectible packaging that captured the heartwarming nostalgia of the brand while appealing to a new generation of fans. From concept to final dielines, I crafted vibrant layouts, custom graphics, and on-brand design systems across multiple product lines, ensuring each piece felt both fresh and true to the Care Bears universe. Adoption of Ai technologies assisted in the creation of hard good components.
