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Squishmallows
Role
Lead Designer · Packaging Design · Hardlines Design · Softlines Design · Licensed Submission Process · Manufacturing Oversight
Designed at Modern Gourmet Foods using licensed brand assets.
Developed packaging for the Squishmallows Easter collection, combining soft pastel palettes, playful seasonal motifs, and on-brand charm. Worked closely on styling and photography to ensure every detail felt as huggable and delightful as the plushes themselves.
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